A number of reasons why you should go to Bozen:

Culture: fortresses, castles and museums. The world-famous South Tyrolean Archaeological Museum with the Iceman Ötzi, the MMM Firmian, as well as the Museion. Music, dance, theatre, film and gastronomy form a mirror image of the city with two cultures.

Cable railways: There are three cable railways starting in the Mediterranean wine town of Bozen (St. Magdalene and Lagrein) and reaching up into the higher mountain regions (Kohlern, Ritten, Jenesien).


Shopping experience: A unique shopping experience in an historic ambience, which includes exclusive Italian Haute Couture boutiques and shops selling Tyrolean Loden (traditional costumes in a modern style).

Christmas market: The home of Christmas. Enjoy the fragrance of apple strudel, winding lanes through the town, and central squares. Experience the special atmosphere at our Christmas market.